Lakhs and crores of sellers are utilizing amazon platform to sell their product. Competition is very high. Only if you stand out and customers feels that your product is unique , then only your e-com store will drive sales . So if you are a seller it is high time that you must give up the ordinary tactics and adapt to the evolving market to standout from other sellers parallely boosting your sales and increase revenue from Amazon.So here are some proven methods that will really help you grow your Amazon Sales and ROI.
1. Offering Lightening Deals
Offering Lightning deals and offers to customers is one of the fastest ways to promote your business online and attract new customers. This time bounded offers feature your product on Amazon deal pages for over 6 to 8 hours. Holiday sales and prime events can further enhance visibility . your product must have a 3 star rating and a consistent sales history can qualify you to feature on deal pages. TO avoid stockouts during high demands, always keep inventory availability.
2. Running Sponsored Ads on Amazon
Investing in your marketing tactics is always important. Inventory only cannot boost your business. Implementing a creative pay-per-click strategy will gives you quick results and wide exposure to you products.Amazon’s PPC has some well defined features for Ads which have the ability to track and manage your ads campaigns. It also enables to fine tune Ads campaigns and Track your Ads spend .
There are 2 main types of sponsored Ads:
Sponsored Product Ads : This helps you to promote individual products by targeting niche keywords.
Sponsored Brand Ads: This Ads can enhance your brand awareness by adding your Logo, headline and product images. This ads can link to your amazon brand store helping customers to understand the ranges of products comprehensively.
3. USE Coupons and discounts
Providing coupons are another method of enticing customers and boosting sales. People will always tend to search for discounts and discount coupons.It’s a human psychology. We have to utilize this for our marketing strategy. Always try to give small discounts and coupons on your products . Discounts can be seen through product detail pages, shopping carts, or coupon home pages. Setting specific keywords for coupons like “50% of on orders above 1000rs “ can improve order values. However coupon purchases will not be be counted in "Amazon Verified Purchase" reviews.
4. Social Media and Influencer Marketing
Social media and social media influencers have a higher impact on attracting customers to your product .
There was even a new Gen quote
"Influencer marketing is the modern-day word of mouth, only amplified by technology."
This is true to each word. Now a days social media have the power to attract customers beyond your imagination. Different studies show that 60% of purchased made in amazon is influenced by YouTube vloggers and other digital creators . So promoting your product on social media is important. Create attractive contents for your social media pages and collaborate with same niche influencers. For eg: if you are selling a digital equipment like watch on phone collaborate with tech vloggers.
5. Maintaining Your Service Level Agreement (SLA)
A Service Level Agreement (SLA) is important for ensuring timely order fulfillment and maintaining customer expectations .This agreement assures that your product is of high quality and customers are satisfied with your product. It’s a way of building trust among the customers thereby increasing brand value.
6. SEO for Product Listings
Search engine optimization(SEO) of your product Listing is very much important as Amazon’s search engine relies heavily on the keywords that we included on the product listing. Follow the best Amazon SEO practices for products like optimizing product titles , descriptions , Image Alt tag’s etc. Regular keyword research ensures that you have been targeting the trending Keywords for your products. Use a high value Amazon Keyword research tool to maximize product visibility.
How can you manage your Amazon PPC campaigns?
As we have mentioned earlier , Running ADS is very much important for Amazon Sales . So you might be thinking how you can manage PPC Campaigns . Amazon PPC Campaigns can be effectively manged only if you have blended Strategic planning , ongoing optimization and data driven decisions in an effective manner. Here are some of the key steps to get maximum ROI from your PPC Campaigns.
l Set Clear goals : You must set an objective before starting the Ad campaign. You must have an idea in mind about , why you are running this campaign- whether it is for boosting sales, increase visibility or for brand awareness. This will help you in budget allocation and Ad Placement.
l Optimizing Keywords : keyword research is important for driving the right audience to our products. Keywords should be focused on different types. There should always be combination of keyword strategy like long tail keywords , LSI Keywords but focus must be given more to transactional intent keywords.
l Negative Keywords : It is always necessary to regularly audit keywords. We should identify negative keywords . Add keywords which aren’t converting to negative keywords list and plan accordingly.
l Monitor AD performance : Always track Ad performance . Calculate factors like Click through rate (CTR ) and conversion rates.
l A/B Testing : Test two versions of Ads to understand which one performs better and focus on it.
Conclusion
Amazon provides a vast marketplace for sellers looking to grow their business online and also offers wide variety of features .Starting an E commerce business is easy but maintaining the business growth is important.As we mentioned above there are lakhs of products online , so standing out from the rest matters. So if you are a seller looking to grow your amazon sales try out this 6 methods explained above . These are proven to be effective by successful sellers. Follow Adstory for the latest trends and Updates in the Digital World.
